Southport Hotels Association Members

The Southport Hotels Association endeavours to deliver high standards of accommodation and guest satisfaction, giving visitors peace of mind that its members can be relied on to make even the shortest stay in Southport enjoyable.

Quality Accommodation in and around Southport

Only Southport Hotels Association members may display the SHA bedpost logo. This is assurance of quality accommodation as all members must at the very least satisfy the minimum standards outlined by Visit Britain: the UK's national tourism agency: standards shared by the AA.

Southport Hotels Association members may elect to be rated by either Visit Britain or by the AA in that rating agency's appropriate accommodation category: Hotels; Guest Accommodation for B&B and guest house properties; Self Catering; etc., while other Member properties are self-rated against the Visit Britain/AA grading criteria.

Whether you're coming to Southport for a holiday, short break or conference, look out for hotel, bed and breakfast and self-catering accommodation bearing the bedpost logo and make it your first step towards a memorable visit.

Southport Hotels Association Members offer hotels, bed & breakfast and self-catering holiday accommodation in Southport for family holidays, short breaks, golf breaks, business trips and conference accommodation in Southport.

We Invite You to Join Southport Hotels Association

As fellow owners and managers of hotels, self-catering and guest accommodation properties in Southport, we are fully aware of the trials and tribulations that can sometimes accompany the enjoyment and fulfilment brought by welcoming visitors through your door.

The SHA is self-governing and works for its members in every aspect of Southport guest hospitality:

  • offering a united approach to local tourism issues
  • collective marketing including online promotion
  • sharing best practice for optimum business performance and guest satisfaction
  • pooling resources and group-sourcing goods and services
  • using its voice in the community for the good of the community

Representing the interests and development of all accommodation types in the Southport area, the SHA recently undertook appraisal of its purpose, member benefits and relationship with not only current and potential new members, but the accommodation-seeking guest and other industry-related agencies.

That re-focus attracted a 30% increase in SHA membership during the spring of 2013 with long-established properties joining alongside new proprietors looking for strength in numbers.

The recent trading climate has been particularly tough and cut-backs have been plentiful, but with huge opportunity to positively and proactively engage guests and suppliers alike, we strongly believe there is a bright future for SHA members.

Please join us.


Every SHA member pays an annual subscription by standing order which can be paid monthly if agreed with the Treasurer. Subscription levels are based on the amount of marketing exposure each member prefers to enjoy and funds are invested into the Associations marketing activities for the common good of all members.

Learn more about Southport Hotels Association.

To Join Southport Hotels Association

For membership enquiries, please contact SHA Chair Tracy Holgate on 01704 54399 or email in the first instance.

We look forward to welcoming you as a new member.

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Evening Meal Pet Friendly
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